The Brainy Breakfast Goals Campaign seeks to create a gamified approach to food strategy, starting with K-12 schoolchildren and their caretakers.

Though most foods are labeled, many people find them tedious, confusing or difficult to read and understand. This problem is compounded by misleading advertising and visual representation.  This project explores the world of big food data and how to make it more impactful, visually accessible, and actionable for an intergenerational audience.