Making Your Mark with Maria Weaver (MPS Design Management '97), President of Warner Music Experience Creative Content

Maria Weaver is a change-maker who transforms brands and helps companies grow. As President of Warner Music Experience (WMX), the global artist services, creative content, commerce and media division of Warner Music Group, Maria is focused on creating potent new opportunities for artists and brand partners through WMX’s key verticals: Commercial opportunities across digital and physical such as E-commerce, Retail, Licensing and Tour Merch, Content Development and Distribution, Media & Brand Partnerships and Nurturing and Developing Fan Communities.

Under Maria’s leadership, WMX made WMG the only major music company with an increased overall physical market share in 2022. Maria and her team oversaw 320 worldwide tours with leading artists, sold nearly three million pieces of merch, and established three music-related FAST channels on The Roku Channel. Maria has a track record of transforming culturally embedded legacy companies. At Comcast, Maria rebranded the advertising sales division Comcast Spotlight as Effectv and spearheaded Comcast Rise, a $100M pledge to support 10,000 Black-owned small businesses. She was also a founder at Interactive One, the digital division that brought Urban One, the country’s largest distributor of content to Black America, fully online. At HBO, she rebranded Cinemax as a family- friendly network and she led game-changing marketing segmentation focusing on LGBTQ, Latino and women viewers.

Maria serves as Co-Chair of PTTOW!’s Social Justice Task Force, and as a board member for She Runs It as well as the Frederick Douglass Family Initiatives. Her long list of accolades includes a place on Diversity Woman Magazine’s Elite 100 list, a World Women Hero Honoree, a National Association for Multi-Ethnicity in Communications Award of Excellence, a Council of Urban Professionals Catalyst Award, inclusion in Variety’s Power of Women New York list for 2023, and a spot on Billboard’s Women in Music list in 2022 and 2023.