Pratt Alumni Engagement and SCPS: AI and Design Webinar
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Watch a recording from the virtual program, hosted by Pratt Alumni Engagement and the School of Continuing and Professional Studies, with Dominik Heinrich and Tony Jones, global executive leaders in the design industry, as they speak about the future of design in the AI era. They speak about how AI is revolutionizing the design space, transitioning from traditional design thinking to the dynamic realm of computational design.
Whether you're a seasoned designer, in marketing or advertising, or simply fascinated by the intersection of AI and design, this session will offer valuable insights and inspiration.
About the Speakers
Dominik Heinrich brings over 20 years of experience in the innovation and design industry as a Global Executive Leader working for the largest Fortune 500 brands, helping to creatively transform their business. He played a pivotal role in making MRM (part of McCann Worldgroup) one of the Best Workplaces for Innovators, as recognized by Fast Company.
His AI expertise has received international attention. Dominik was featured in the documentary “Being Human In An AI World” by WIRED in 2019. He has won numerous international awards for AI-related projects, including Cannes Lions in Innovation, D&AD Impact Pencil, and Fast Company’s World Changing Idea. Dominik holds several patents for AI inventions like “Voice Stamp” for the U.S. Postal Service and “SIGNS” for Amazon a gesture-controlled platform enabling people with hearing disabilities to interact with smart AI voice assistants.
He currently serves as the Global Head of AI Design at The Coca-Cola Company.
Dom co-founded Creative AI Academy and Consulting with Tony Jones, which offers AI-training and upskilling to businesses around the world.
Tony Jones enables creatives to use Generative AI throughout the design process, from brief to delivery. He also teaches this topic to agencies, brands and individuals at the Creative AI Academy, which he co-founded with Dom Heinrich. Tony’s mission is to empower and inspire the next generation of creatives to leverage AI as a tool for innovation, storytelling — and positive social impact.
As a former SVP, Group Creative Director at McCann Worldgroup, contract Creative Director and Creative Consultant, Tony helps startups and established brands to tell the right stories according to their needs. He has over 20 years of experience in copywriting, broadcast, digital, the early days of AI, and product creation, working on clients in various industries and sectors. His work has won Cannes Lions in Innovation, PR, Data, and Titanium, One Show Gold Pencils, nine Webbys, Effies, Clios, LIA, and other awards, and holds three US patents as an inventor.
It’s this work as a communicator and Creative Director that have naturally led him to successfully “direct” various Generative AI tools for better outcomes.
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